| Well, the financials are being affected due to the credit freeze and commercial paper market being frozen. But, now that the resolute action by the US government along with the concerted action by the G-7 and other Central Banks from emerging nations, this financial crisis should hopefully stabilize.
The fact that the US treasury expressed an interest in injecting capital in both banks and insurance companies along with entering the commercial paper market, the financial sector showed an abrupt positive change on fridays trading.
It was a violent positive upturn, one in which saw shares of Prudential financial go from negative 7-8% to positive 4.5% at the end of the close.
The moral of the story is to diversify, invest for the long haul, avoid speculation and margin buying! | 
